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Finding the right real estate professional requires doing a little
research and asking a few questions. You need to know everything
about the selling process. What is the marketing strategy? What kind
of advertising will be done? Is the realtor capable and willing to
communicate effectively? Can the realtor effectively present and sell
the less-noticeable assets of the property?
Real estate professionals also need to be knowledgeable about the
community. They need to have a feel for the history of the area and
the approximate price that people will be willing to pay. Also, real
estate agents should know what the competition is and how much it
will effect your sale.
NEVER choose a realtor on price alone. Remember that a realtor cannot
magically raise the selling price of the house. Consider the buyer.
The purchaser won't willingly pay too much; it's most likely that he
or she will do research on the market and try to find the best product
for the best price. The facts simply cannot be changed, no matter
which realtor you select. In spite of these unchangeable factors, the
realtor you select must still be diligent and knowledgable.
If your property does not elicit attention within several weeks, the
cause can most likely be attributed to one of these three factors:
location, condition, and price. The location obviously cannot be
changed. You should consider examining the conditioning of your
property and reevaluating the marketing strategy. Ask your realtor to
offer an explanation of the competition and your pricing strategy.
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